1. Internet users have an average of 5 or more social media accounts.
2. Your customers expect you to have a social media presence.
3. Your customers use social media to find you (it’s the new Yellow Pages).
4. Your customers expect to interact with you on social media.
5. Your customers need to be heard, and social media is their voice.
6. If you have no social media presence, customers may think your business isn’t a going concern.

Conna Bond is an associate professor of marketing and management and the co-founder of Pineapple Social Media and Red Canoe Creative.